Finding tools to help you manage your digital presence is an important step in customer acquisition and retention. Here are 5 digital branding tools that you can’t do without when it comes to tracking and analyzing your performance.
1. Search Engine Optimization- SEMrush
SEMrush is an SEO tool that gives brands insight into the top ranked keywords in their market. In addition to providing information on best SEO practices to increase traffic, the suite also provides information on what competitors are using to increase engagement on their websites and social media.
One of the best features of SEMrush is that it ranks SEO keywords by device (desktop, mobile and tablet). This is useful for brands that want to optimize their websites for users on a particular device or across different devices.
SEE ALSO: Why Content is Important for Your SEO
2. Analytics- Google Analytics
Customers are the lifeline of every brand so it’s important to have a strategy to optimize customer satisfaction. If you’re looking to increase customer loyalty, take note of 10 successful brands showing customers love.
Here are 10 Cases of Brands Showing Customers Love
1. Giftvertising- Westjet
In 2013, the Canadian airline Westjet staged what would become the most famous example of “giftvertising” to date.
Passengers boarding two flights scanned their passes at a large display. Projected on the screen, Santa Claus greeted each customer and asked them, “What would you like for Christmas?”. The rest is history.
In the following year, the amount of visits to Westjet’s websites doubled, with bookings increasing by 77% compared to the same month in 2012 and revenue rising to 86%.
2. Customer Suggestions- Starbucks
In 2008, My Starbucks Idea was launched as a platform for customer suggestions. To date, more than 200,000 ideas have been submitted through the official site, Twitter and Facebook page.
3. Support via Social- Nike
It’s important for brands to monitor interaction on social media.When customers use social media for customer support, they are setting the watchful eye of the world upon their brand.
Nike is a prime example of a highly visible brand showing customers love via social support. Created as a separate channel to answer customer questions, @NikeSupport offers support 24/7 in 6 languages; including English, Spanish, Italian, German, French, and Dutch.
4. Video Responses- Gary Vaynerchuk
Gary Vaynerchuk built his marketing agency and his family’s wine business from the ground up using forward-thinking marketing principles that put the customer experience front and center.
One of the strategies he employs is the use of video to respond to inquiries instead of written responses.
Just a few extra seconds of recorded video translates into more gratitude at the effort that was put into responding.
5. Freebies- Samsung
Freebies are customer requests for free things that are accommodated by a company; especially when such requests have gone viral on social media.
A loyal Samsung customer once asked for the Galaxy S3 free of charge. Although the company initially declined, after the request went viral on Reddit, Samsung sent him the phone and even customized it with the artwork he attached to the message.
However, it’s important to note that giving away product whenever a customer asks for it isn’t necessarily a sustainable practice.